Freelance Graphic Designer and Art Director in Brisbane Australia

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Creating visual solutions through
GRAPHIC DESIGN
LONG-FORM DOCUMENTS | PRESENTATIONS | MARKETING

<a href="#about">About ME</a><a href="#work">MY Work</a>

METICULOUS
EYE FOR DETAILProof-reading skills
Working effectively to meet deadlines

EFFECTIVE
LEADER AND TEAM MEMBERPrioritising tasks ranked on importance
Analysing a job to solve problems

COMMUNICATION
STRENGTHENING DESIGNER & CLIENT RELATIONS
Businesses now have more ways to communicate than ever before,
from email to video and text messaging

CLEAN & FUNCTIONAL GRAPHIC DESIGN
I AM A FREELANCE GRAPHIC DESIGNER RECOGNISED FOR MY ELEGANT APPROACH TO DESIGN

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SPECTRUM

Unfazed by complex print and digital formats, with a love of publishing design including reports, magazines, modern slavery and diversity documents.

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<a href="#"></a>EXPERIENCE

Where others will see perfect balance on a page, a great designer knows that a 5mm difference on the margins can make the world of difference.

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<a href="#"></a>QUALITY

I offer something different. Design that is crafted with love and attention to detail. I will listen to you and work to develop your vision from concept to completion.

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<a></a><a href="#"></a>REMOTE

I have worked remotely since 2014. Many clients love that I will often turn around jobs over night and will be sitting in their inbox by SOB the next day.

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THE ADVANTAGES OF HIRING A FREELANCE GRAPHIC DESIGNER

ONLINE
Communications and marketing is a 24/7 business in the digital age. I am not tied to a 9-5 work day. My time can be allocated outside office hours to turn around your project, depending on your businessâs priorities.

COMMUNICATION
I deal direct with my clients, flattening the lines of communication to ensure we are always on the same page. There are no account managers, sales directors or administrative staff to add unnecessary time and expense.

SPEED
I recognise that time is of the essence for business. Unlike an agency, you will have my complete and undivided attention; your email will be seen and answered by me, not a junior staff member. You will find me nimble and responsive.

NETWORKS
Creatives bind together and I have been fortunate enough to work with some of the best developers, illustrators, photographers and journalists in the media and marketing industries. I retain the capacity to draw on this network.

GEORGIE IS INSPIRED BY
Nature. Paper. Interiors. Exteriors. Colour. Form. Function.

ABOUT GEORGIE SMITH
I am a highly skilled Graphic Designer with excellent communication skills based in Brisbane, Australia. I work remotely for the majority of my clients, who are located across Australia. I began freelancing after a 15 year career working for News Corp Australia in a variety of senior graphic design roles producing magazines, marketing and editorial material for both the metropolitan and community newspaper titles including The Daily Telegraph and Sunday Telegraph in Sydney, The Courier-Mail and Qweekend magazine in Brisbane and Quest Community newspapers throughout southeast Queensland. Since beginning my career at Super A-Mart creating their retail catalogues, I have upskilled constantly to command the ever-changing technology in graphic design. I have an obsession for all things digital, which complements my years in publishing.

Graphic design services

A FEW OF MY FAVOURITE THINGS

PRINT
GRAPHIC DESIGN
Despite the popularity of online marketing tools, printed material still remains one of the best ways to communicate with your customer in certain industries

Annual reports
Modern slavery documents
Magazines
Catalogues
White paper
Internal company
newsletters
Info graphics

DIGITAL
DESIGN
Are you a small business or consultant looking for a simple online presence?

â Website advertising creation

â Powerpoint presentations

â Domain purchase

Website creation
Website maintenance
Digital advertising
Long form documents

MARKETING
MATERIAL
Raise company recognition with branded material that will add an air of quality and professionalism to your brand. Some pieces may even mean the difference between a lead trusting the overall legitimacy of your brand and them opting to use your competitor.

Industry booth banner design
Pull up banners
Posters
Conference marketing material

COMPANY
STYLE GUIDE
A company style guide is one of the most essential marketing items for a business. It can provide clear guidance to ensure consistency and communication and will define your companyâs branding. It will often reference logo usage, colours, visuals and font usage and can be circulated to businesses that work on and print your organisations marketing material. By creating a detailed style guide, you ensure content is consistent and recognisable.

I LOVE CREATING LONG FORM DOCUMENTSI BELIEVE IN TIMELESS DESIGNI LOVE THE SMELL OF PAPERI LOVE A TIGHT DEADLINEI BELIEVE ORGANISATION IS KEYI LOVE CLASSIC TYPOGRAPHY

â Georgie Smith â

GEORGIEâS DESIGN PORTFOLIO
A SMALL SELECTION OF MY PREVIOUS WORK
AllPresentationsMAGAZINESPOWERPOINTBROCHURE DESIGNMARKETING COLLATERALlPHARMACYNEWSPAPER DESIGNREDESIGNSTYLE GUIDEWEBSITE

PRESENTATIONS & REPORTS
AN EFFECTIVE MARKETING TOOL USED TO PRESENT FACTS AND THEREFORE GIVING READERS A CLEARER UNDERSTANDING OF AN ISSUE OR STRATEGY

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PRESENTATIONS & REPORTS
Presentations are a great way to speak directly to your audience. Capturing their attention using a clean and creative design is vitally important for it to be effective. GG Design has worked on many Internal company reports, Council arts strategies, pitch presentations, and Tenders such as the Brisbane airport link.

PRESENTATIONS & REPORTS
AN EFFECTIVE MARKETING TOOL USED TO PRESENT FACTS AND THEREFORE GIVING READERS A CLEARER UNDERSTANDING OF AN ISSUE OR STRATEGY

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PRESENTATIONS & REPORTS

Presentations are a great way to speak directly to your audience. Capturing their attention using a clean and creative design is vitally important for it to be effective. GG Design has worked on many Internal company reports, Council arts strategies, pitch presentations, and Tenders such as the Brisbane airport link.

MAGAZINE ART DIRECTOR
You can sit back and relax and read a magazine, poring over the design in a way that you canât with a website article. The magic and experience of the creative team behind it, making all the difference.

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MAGAZINE ART DIRECTOR

You can sit back and relax and read a magazine, poring over the design in a way that you canât with a website article. The magic and experience of the creative team behind it, making all the difference.

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MAGAZINE ART DIRECTOR

GG Design has a passion for magazines and has been working on and coordinating them for over 25 years. Although there has been a drastic decline in mainstream magazines, there are many industries that produce magazines that are designed purely for marketing purposes. GG Design strength is simple, clean and consistent design where typography plays a crucial role.

POWERPOINT PRESENTATIONS
MAKING YOUR PRESENTATION MORE CREATIVE BY ENGAGING A PROFESSIONAL GRAPHIC DESIGNER CAN HELP IMPROVE YOUR AUDIENCEâS ENGAGEMENT

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POWERPOINT PRESENTATIONS

How many of us have almost dozed off during a Powerpoint presentation? If you find yourself nodding then GG Design can help your business create a Powerpoint presentation that will persuade and inform your audience using interesting and engaging design.

CATALOGUE DESIGN
PRINT IS DEFINITELY NOT DEAD. AN ALL INCLUSIVE APPROACH THAT COMBINES DIGITAL ADVERTISING WITH PRINT ADVERTISING WILL GIVE YOU AN ADVANTAGE OVER YOUR COMPETITORS.

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CATALOGUE DESIGN

Brochures can be very powerful. They provide a way to connect with your audience through a tactile experience that is so often lost in todayâs digital world. For this to happen, you will need to have a visually appealing design. It needs to draw the attention of your audience and evoke a desire to take action.

MARKETING DESIGN
Good marketing collateral makes an impression and positions your brand, and influences buying decisions.

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MARKETING DESIGN

Promoting your companyâs products or services is simple when you have eye-catching and effective marketing materials. Successful marketing is impossible to achieve without a set of visual marketing products. These products are the representation of your story and offer. Without them, you have no way of communicating with your audience.

PHARMACY INDUSTRY
THERE ARE MANY INDUSTRIES WHERE THE AUDIENCE PREFERS A TANGIBLE PRODUCT TO REFER BACK TO.

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PHARMACY INDUSTRY

GG Design has extensive graphic design experience with every aspect of the Pharmaceutical industry. From catalogs, flyers, and posters to ticketing and booth artwork for industry conferences.

PRINT ADVERTISING
MY TIME WORKING FOR NEWS CORP HAS LEFT ME WITH A DEEP UNDERSTANDING AND PASSION FOR THE PRINT INDUSTRY.

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PRINT ADVERTISING

GG Design started a 15 year career with News Corp Australia working in the marketing department of The Daily and Sunday Telegraph on a range of collateral for the Sydney Olympics. GG then went on to produce and coordinate editorial magazine series, newspaper features, home magazine, U magazine and had secondments to QWeekend. A broad range of skills allowing her to be used across many departments including online.

REDESIGN MARKETING
TAKE YOUR OUTDATED MARKETING AND CREATE A FRESH DESIGN THAT REFLECTS YOUR CURRENT BRAND AND DEMOGRAPHIC

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REDESIGN MARKETING

Your brand is the way the world views your business and itâs important to evolve that brand throughtout the years to reflect the current marketplace. If your business stayed the same while other companies changed, then youâd end up losing your competitive edge. GG Design can help you modernize and restore your tired looking marketing collateral into an engaging performer for your audience.

COMPANY STYLE GUIDE
A STYLE GUIDE HELPS KEEP THE TONE, VOICE, AND DESIGN OF YOUR BRAND CONSISTENT â REGARDLESS OF WHO IS CREATING IT.

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COMPANY STYLE GUIDE

A style guide can save your business time, money, and a lot of frustration. It will make your marketing brand easier to maintain and create, especially when working with outside vendors or with other departments inside a company that arenât familiar with the doâs and donâts of your brandâs logo, fonts, photography and colour usage

DIGITAL DESIGN
WEB TILES, INTERACTIVE MAGAZINES AND SIMPLE ONLINE PRESENCE FOR FREELANCERS ANDCONSULTANTS

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DIGITAL DESIGN

I can help you with web tiles, interactive magazines or a simple online presence

Trust the process

Following a consistent graphic design process is the first step towards your success. This process will increase the quality and speed of your project

BRIEF
Client supplies brief outlining what they are looking for, along with assets and deadline.

DEVELOP
Georgie will design, research and create a few rough ideas and the client will pick one to refine.

CREATION
A design will be created using the best practices of colour, typography and resolution.

DELIVER
Receive final approval from stakeholders. Deliver files in appropriate file format.

Many graphic designers on freelancer websites both in Australia and offshore that have a very low hourly rate will look enticing, but be aware that they often have little design experience. You may also end up hiring a graphic designer with a low hourly rate that takes twice as long as they should to produce a creative project and therefore the end cost will end up being the same as if you had hired an experienced graphic designer. Remember that the most simple design, can often be the most difficult!

CRUNCHING THE NUMBERS
A graphic designers snap shot

9051Black outfits worn

7535Check lists written

3459COFFEES

247All-nighters

Good design is obvious. Great design is transparent.

GRAPHIC DESIGN SKILLS
EXPERIENCE MATTERS

Graphic design may seem simple, especially with all of todayâs easily accessible design platforms. However, it is an art form, and like any art, it requires years of practice and knowledge. The best graphic designers never stop learning. They are perpetual students of their industry. They are curious and are always improving themselves and will use these skills to create a unique vision that speaks to your companyâs audience.

REPORTS90%

CATALOGUES90%

MAGAZINES90%

POWERPOINT PRESENTATIONS75%

MARKETING COLLATERAL90%

WEB DESIGN75%

INFO GRAPHICS75%

Contact Georgie Smith

NEW FARM, BRISBANE
QLD, AUSTRAALIA

<a href="mailto:georgiegirldesigns@icloud.com">georgiegirldesigns@icloud.com</a>

<a href="https://georgiegirldesign.com.au/">www.georgiegirldesign.com.au</a>

<a href="https://goo.gl/maps/j5ifemtwmJZjHAUeA"><a href="https://www.google.com/maps/place/New+Farm+QLD+4005,+Australia/@-27.4665923,153.0468411,15z/data=!3m1!4b1!4m6!3m5!1s0x6b9159e909890f75:0x502a35af3de92d0!8m2!3d-27.4671634!4d153.0461595!16zL20vMDd4Mnpt" target="_blank">Locate us on map</a></a>

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