I design beautiful print products

I am a freelance Graphic Designer and Art director known for my elegant approach to design, I have developed a reputation for delivering clean visual solutions for my clients, as well as providing a service they can count on.

Despite the popularity of online marketing tools, printed material still remains one of the best ways to communicate with your customer. One of the most effective marketing tools is a well-designed brochure, simply because it’s tangible and can be used for reference at a later time. Since brochures need a certain amount of effort to design and print, they lend an air of credibility and legitimacy and people often trust something that they can see and feel, over a picture from the internet.

BROCHURES & CATALOGUES

I create an array of print and digital marketing material (see portfolio below) that will help your business portray a cohesive and professional brand. I'm a Self appointed tech geek with a very broad skill set who is often involved with all marketing aspects of a business from creating a style guide through to catalogues, signage and websites. This consistency of style portrays professionalism and builds trust with your customers who are more likely to trust a business that presents a clear brand image.

CONSISTENT BRANDING

Building lasting relationships is important to me. I pride myself on my down-to-earth approach and I will listen and work with you to develop your vision from initial concept to final artwork completion. In a world with quick turnaround and churn and burn design, I offer something different - design that is crafted with love and the attention to detail that your business deserves.

QUALITY DESIGN

With the the prevalence of smartphones, email, dropbox and one on one video chat apps such as Skype and FaceTime, the need to sit next to someone to communicate effectively has disappeared. If you’re new to a remote working situation, I realize that this may seem daunting, but be assured that I will help you with these processes and often implement a new way of thinking that will help you save time in your daily lives. I currently have clients in Melbourne, Sydney and Europe where working remotely works for both them and me, but I am available for face to face work and meetings in Brisbane - as long as coffee in involved.

WORKING REMOTELY

The advantages of hiring a freelancer

Always online

Freelance is a tough business, I work irregular hours to compete and often more than five days a week. Your project will have a much better chance of being pushed through quickly as I opt to work outside of traditional office hours.

Speed

Unlike an agency there’s no chain involved in getting your job created and changes can be done straight away rather than falling into the inbox of an agency's Graphic Designer.

Direct communication

I have direct communication with all of my clients, which gives them confidence that they are passing their requests onto the person who will actually be doing the job, rather than going though an account manager who then passes your work onto a designer or developer.

My networks

Creatives stick together and I have worked with some of the best developers, illustrators, photographers and journalists in the business.

Testimonial

Georgina Smith’s collaborative approach to working with clients and holistic approach to design are a refreshing change. She helped make the process of a major reinvigoration of a decades old publication into an enjoyable and exciting exercise. Georgie helped us turn our newsletter with no central theme into a quality quarterly magazine with a central theme to content and design. Her advice, talent and knowledge played a very large part in the successful reinvention of our flagship Networking magazine into a publication we are very proud of. Steven Henderson, Communications and Media Manager, Churches of Christ in Queensland

We've been using Georgie Girl Design for well over 2 years now, and can highly recommend her work. Georgie prepares the entire spectrum of our marketing, from flyers, pamphlets and posters through to EDMs and all our social media. Georgie is responsive, easy to work with, always meets her deadlines, attentive to our needs, and above all, a highly talented graphic designer. Georgie provides us with a great service at a reasonable price, and we wouldn't dream of using anyone else. Ian Shanks, Pharmacist, Fullife Pharmacy owner & Fullife Foundation Director

Georgie’s attention to detail, efficiency, work ethic and professionalism, is second to none. Her design work always compliments the brief and brings it to life, rather than distracting from it; she is always on task. I have worked with her on a whole suite of marketing collateral, and from strategy to execution. Fun to work with, creative and dedicated, I recommend Georgie Girl Design without hesitation.

Michelle Bou-Samra, Pharmacist, Business Consultant, Cafe owner, Fullife Foundation Director

I have worked with Georgie in my capacity as editor in chief at Quest Community Newspapers and editor of The Sunday Mail. Not only is she a talented artist, she has an amazing work ethic and gets along well with her colleagues. Georgie is a wonderful person and valued team member.
Scott Thompson, Editor Gold Coast Bulletin

Georgie would be an asset to any publishing organisation, print or digital. Creative and skilled, she is deadline-driven but never sacrifices quality.
John Grey, Editor in Chief at Department of Tourism, Major Events, Small Business and the Commonwealth Games

Georgie Smith ~ Graphic Designer

Freelance Art Director

Fashion & product design

U magazine – Art Director

Real estate print brochures

Pharmacy marketing

Print & interactive newsletters

Senior Graphic Designer

End of life books

Your website is paramount

Why use Infographics?

Corporate identity

Print brochures

Developing business style guides

Longform documents

Working with NGO sector

Pharmacy ticketing

Day spa marketing

Digital banners & social media

If you like what we do, and think we could work together, then get in touch.

Get In Touch

Good graphic design is partially creativity and innovation, but primarily knowledge and awareness

ART DIRECTION
MAGAZINES
CATALOGUES
PRINT & DIGITAL MARKETING
REAL ESTATE BROCHURES
PHARMACEUTICAL MARKETING
RETAIL CATALOGUES
END OF LIFE BOOKS
SOCIAL MEDIA DESIGN
INFOGRAPHICS
MULTI PAGE DOCUMENTS
BUSINESS STYLE GUIDE CREATION
WEBSITE CREATION

I am a coffee addict and lover of Burger Rings, a good magazine and Byron Bay, who is a highly skilled Graphic Designer with excellent communication skills living in Brisbane, Australia. I work remotely for the majority of my clients, who are littered across Australia and I continued to service these clients whilst I was living in Jerusalem in 2015. I created Georgie Girl Design after a 15 year stint working for News Corp Australia in a variety of senior graphic design roles producing marketing and editorial material in both the metropolitan and community newspaper titles in Sydney and Brisbane. I also have a good grasp on retail catalogues having spent many years cutting out bromide photos of furniture for Super A-Mart catalogues and witnessed the first Mac in the office, which was shared between four designers. I have upskilled constantly throughout the last few years to make sure that I am relevant with the ever changing technology in my industry, completing a range of digital courses as well as studying for a Certificate 4 in Web technology. I am now a self appointed tech geek with an obsession for all things digital, which compliments my years in publishing nicely.

Creatively inspired by ...

Print. Paper. Fashion. Interiors. Exteriors. Nature. Colour. Form. Function.
A believer of the ‘less is more’ philosophy.

Georgie Smith

Pricing your project

You will find many graphic designers on freelancer websites both in Australia and offshore that will have a very low hourly rate that will look enticing, be aware that they generally know how to open Photoshop and use a paint brush and have little design experience. You may also end up hiring a graphic designer with a low hourly rate that takes twice as long as they should have to produce a creative project and therefore the end cost will end up being the same as if they had hired an experienced graphic designer. The most simple design, can often be the most difficult and I like to build relationships with my clients and invest time, energy and effort in getting to know their business and their audience so that their creative project not only strengthens their business brand, but engages their customer. I have worked with large multinational companies through to startups and I prefer to quote on a job to job basis. I would welcome creating a quote for you, which can be prepared within 24 hours, simply email me via the contact form or alternatively I can be contacted on 0488 780 330.

GEORGIE GIRL DESIGN

MAGAZINES | MARKETING | LIFE BOOKS