Developing business style guides

  • When your audience sees and hears a consistent message from your brand, it reinforces your unique selling proposition in their minds
  • A brand style guide will become a ready-made ‘bible’ for new employees and suppliers, saving you time in training and education. It will also help to reduce mistakes made by suppliers when using your logo, which will save you time and money from artwork alterations or reprinting
  • Creating a style guide shouldn’t be seen as a one-hit job, once it’s created it will need to evolve as your business grows and changes